Resources

Put better business thinking to work.

Practical resources to help you examine your business, make informed decisions and apply what you learn.

Starting with Build Intelligently.

The workbook

Build Intelligently

A Practical Workbook to Model a Business That Thrives in Nigeria.

You have an idea, a craft or a business already in motion.

But can you clearly explain who it serves, how it makes money and what needs to happen for it to grow sustainably?

Build Intelligently helps you work through those questions.

Written for the Nigerian business context, it combines explanations, examples and practical exercises across five connected foundations of your business.

Bring a pen. There is work to do.

Get the workbook

Inside the workbook

What you’ll work through

It Is Not About You

Understand who your customers are, what they need and how to gather information that can guide your decisions.

Your output: A customer profile grounded in research and real conversations.

Read the Room

Examine how your customers live, buy and build trust, then consider how your business should respond.

Your output: A delivery map, a clear cultural position and decisions about what to change.

Are You Actually Making Money?

Work through your sales, costs and pricing to understand what your business is retaining and what it takes to deliver.

Your output: A clearer view of your costs, profitability and pricing decisions.

Needs and Wants

Identify the core problem customers pay you to solve, then explore related needs and wants your business could serve.

Your output: A core need statement and a plan for additional revenue opportunities.

Can It Grow Without Breaking?

Examine where growth could put your business under pressure and how your delivery and pricing models need to work together.

Your output: A growth audit, a delivery improvement to test and a defined pricing approach.

A practical outcome

Finish with something you can use.

The exercises build on one another.

By bringing your chapter outputs together, you develop a business model document covering your customer, delivery approach, financial thinking, revenue opportunities and growth plans.

You also get access to three supporting templates:

Sales Tracker: Record transactions and review what your business is selling.
Business Cost Tracker: Organise expenses and make costs more visible.
Digital Business Model Document: Bring your decisions together in one place.

Who it’s for

Work through the questions in your own context.

You’re preparing to start.

Use the workbook to test assumptions and think through your business before committing more resources.

You’re already running a business.

Step back from daily activity and examine how the different parts of your business work together.

You’re good at your craft and developing your business skills.

Work through the commercial decisions around what you create, sell and deliver.

The examples are grounded in Nigeria, with attention to the customer behaviours and operating realities entrepreneurs encounter here.

Use it at your pace

How to use it

Read it once to understand the ideas.

Then return with your business in mind and work through the exercises. Use real information where you have it, and identify what you still need to find out.

The value is in the thinking you do and the decisions you make along the way.

Get Build Intelligently

For a group

Want to work through these ideas with a group?

I also teach practical workshops for entrepreneurs, creative communities and business programmes.

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